What is the frequency of the newsletter sent out by ATO?

The frequency of the ATO newsletter being sent out every other week indicates a consistent effort to keep recipients informed without overwhelming them with information. This bi-weekly schedule allows for timely updates on important developments, news, and resources while maintaining a manageable flow of communication. It's beneficial for both the organization in keeping its audience engaged and for the recipients in ensuring they are well-informed without being inundated too frequently.

Options such as weekly would likely lead to information overload, while monthly might result in missed opportunities for timely communication about events or updates. A quarterly frequency would reduce the connection between the organization and its audience, making it harder for readers to stay engaged with the material being shared. Therefore, the choice of sending the newsletter every other week strikes a balance by providing relevant information regularly while allowing time for the content to be absorbed and appreciated.